1. Be nice.

  2. Be approachable and have humility.

  3. Listening has become a lost art.

  4. It’s more important to understand the room,
    then it is to prove you’re the smartest one in it.

  5. It’s not about being right. It’s about doing right.

  6. The idea is the boss.

  7. Own the client. Not the work.

  8. We may not be right for every client. And that’s ok.

  9. Our value is defined by our creative, not the billable hour.

  10. Our job is not to tell clients what they want to hear.

  11. You will never regret being brave.

  12. Say no without guilt and yes without fear.

  13. “Risky” is doing what you’ve always done.

  14. Failure is not fatal.

Here’s our code.
It’s derived from our many years of experience. We’ve adopted the good and thrown out the bad.